1947 Mercury Monarch Sedan • Full Restoration to Stock • Parrot Green • RARE!

1947 Mercury Monarch Sedan Additional Info:

10 DAY AUCTION!
WOW! 1947 Parrot Green Monarch 4-Door Sedan with suicide doors in excellent condition! 100% nuts and bolts restoration to stock condition, needs nothing! Drives and runs 100%, paint and chrome in perfect, flawless condition! Undercarriage is like new or better than new! Interior is flawless as well! Nicest Monarch around, super RARE find! NO rust! Previously owned for several years by GM dealers. There is a single crack on the driver side widow which will need to be repaired or replaced but other than that, this rare gem is ready to go! Video available upon request!
Restoration by Peter Kinnear. Body and paint by Jason Fick.
*** Additional Photos Available Upon Request! ***Please contact us for additional photos including undercarriage images.
*Buyer is responsible for transport/shipping and all associated costs, however we can assist with this process upon request and we have decades of experience shipping vehicles worldwide!
*Initial deposit payment required from winning bidder within 48 hours of auction end. Wire transfer is our preferred payment method and full payment is due within 10 days of auction end date.

VIN:032H471172YEAR: 1947MODEL: MONARCHTYPE: SEDANTRANS:: 3-SPEED MANUAL (3-ON-THE-TREE)ENGINE: 3.9L FLATHEAD 239 CIDV8HORSEPOWER: 95
FUEL: GASOLINE

Thank you for looking and happy bidding!


BACKGROUND INFORMATION
The Monarch (and later the Meteor) were technically stand alone marques in Canada and were created to address a market issue where smaller population centers could only support either a Ford or a Mercury Dealership, but not both. Monarch presented an upscale offering for existing Ford dealerships, which then became Ford-Monarch dealerships. Meteor did the same thing for existing Mercury dealerships, only offering an entry level brand in that case, and created mercury-Lincoln-Meteor dealerships.
These new marques then provided Ford of Canada, a separate corporate entity from the Ford Motor Company (US), with a greater number of offerings to the public and increased market exposure. In larger population areas and cities, both dealerships were present. This also meant that Ford of Canada essentially offered twice the number of marques as those available in the US (everything available there, the unique marques in CAN, not to mention other such as Mercury and Ford branded trucks, for example.


ADDITIONAL INFORMATION
When the Ford Motor Company of Canada, Limited developed the Mercury 114, Mercury dealers had an advantage over Ford dealers. They could sell cars in both low- and mid-priced fields. So that the Canadian Ford dealers could compete on a level playing field, Ford of Canada established a new make in the Mercury 118 class. Based on Mercury, it was called Monarch, and made its debut in 1946.
It used a chromed Mercury grille frame, and replaced Mercury's many thin vertical bars with three horizontal bars. Below the main grille, Mercury had two long oval openings. Monarch had these also, but placed just one bar across each instead of two as Mercury had. The general effect was a front looking more like a Ford than a Mercury, so that helped relate Monarch to Ford.
Fenders had fairly wide chrome strips running full-length above the wheels. Rear fenders added a lower second strip behind the wheel. Monarch used Ford's oval tail-lights, and another strip of chrome crossed the trunk door between them. Above the license plate was a chrome Monarch nameplate. Mercury's 239 cid V-8 was used, but rated at 95 to 97 hp.
Like Mercury, Monarch offered just a single series. It included Tudor Sedan, Fordor Town Sedan, Sedan Coupe, convertible and station wagon. However, in the short 1948 model run only the Fordor and Sedan Coupe were built.