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1954 Mercury Monterey Custom, Gorgeous

Make: Mercury
Model: Monterey
Type: Coupe
Year: 1954
Mileage: 3044
VIN: 54LA29396M
Color: Red
Cylinders: 8
Transmission: Automatic
Drive type: RWD
Interior color: White
Vehicle Title: Clear
Item location: Aliso Viejo, California, United States

1954 Mercury Monterey Additional Info:

What a beautiful Mercury Monterey, talk about your serious eye candy! It is rare that you get an opportunity to buy a custom 50s cruiser no expense spared build show winner like this baby. This cool Merc was updated in 2011 into this gorgeous 60’s style custom by Jimmy Benitez at Coastal Auto Restoration & Performance. She has taken home plenty of hardware lately at notable car shows from 2012 to 2015 including the Grand National Show “Best in Class” in 2013 and has spent time on a TV show in 2017. Now it’s your turn to enjoy her as the owner is downsizing his life.


The paint on this beauty is breath taking and the custom work was a no-expense approach that is evident everywhere including the trunk, the interior and the engine. The body was also lowered and nosed and decked. The interior wasn’t overlooked in the restoration process either and sports a new headliner and classic “tuck and roll” leather upholstery. The engine is beautifully dressed and wiring is hidden in the fenders and firewall.The engine, theMerc-O-Matic three-speed automatic transmission are rebuilt but numbers matching to the car. Front disc brakes were added for safety. Thunderbird wire wheels with Coker vintage-style whitewall tires add to complete the vintage look.
This car is beautiful but even better is that she is all sorted our mechanically and is ready for cruise night or weekend shows for you to enjoy. Just recently a few grand was spent on adding power steering to make cruising this beauty that much easier. All of her chrome and stainless have been done perfectly so you have nothing to do but to share the bling with others. If you have been looking for a really nice high quality custom than this awesome Merc is for you!
Custom work and equipment includes:
56 Packard taillights

Custom bubble skirts

Airlift Suspension system

Full custom interior

Full engine compartment finished

Full trunk compartment

Custom Dakota digital dash

Power front disc brakes

Electric wipers

Stock radio had full internal re-do / stereo / iPod

Nosed / decked / shaved / remote door poppers

Stock 256 ci engine and transmission

Frenched headlights / hood scoop

Custom shaved rear bumper with quad exhaust cut-outs

Fake spotlights

Twin frenched antenna’s (1 power)

Fresh high end paint buff/cut/color sand.

Rear air shocks to adjust stance

Bilstien shocks

T-bird front spokes / new Coker tires

Awards and Notoriety

2012 Long Beach Motorama 2ndplace

2012 All Mercury Show “Best in Class” and “Best of Show”

2013 Long Beach Motorama “Best Engine”

2013 George Barris Culver City Show “Best Merc” Award picked byGeorge Barris

2013 Dana Point Concours d Elegance 2nd Place

2013 Grand National Roadster Show “Best in Class”

2013 4 page feature in Rod & Custom Magazine

2014 4 page feature in Maximum Drive Magazine

2015 4 full pages in the Orange County Register

2017 Shown on TV show “Master of Sex”


Car is being sold "As Is" and has no warranty. Seller is motivated to sell and we do not need help with marketing, transporting, selling this vehicle so please do not reach out to us for these services. Car is also being sold locally.

For more information on this vehicle or to test drive it contact Dean at 714 402-5309