291 Hemi V8 - 4BBL - Auto. - P.S. - P.B. - P.Top - P.Win - P.Seat - South Hist.

1955 DeSoto Additional Info:

This 1955 Desoto Fireflite Convertible is a beautifully restored, Mopar convertible that is ready for some serious summer cruising. Initially named for Spanish explorer Hernando de Soto, the Desoto marque was positioned in the middle of Chrysler's brand hierarchy, sitting above the entry-level Plymouth brand but below the premium Chrysler (and later Imperial) brands. See, Walter Chrysler learned from his time at General Motors that diversification and hierarchical approach to branding helped the company sell cars to virtually everyone in America. While the Chrysler Corporation survived the Great Depression, production across American automobile manufacturing was ceased due to the onset of World War II. When American auto manufacturing resumed in 1946, virtually every company was re-badging its pre-war offerings for the first few years. By the time the 50s rolled around, American automakers were back in full swing albeit